Where the ads actually run
Four families of placement, bought across a network of publishing sites. Each one has different strengths, different file requirements and a different job in a campaign, so the plan usually mixes two or three rather than using one everywhere.
Ask about placementsDisplay banners
The familiar rectangles in a page's ad positions: leaderboard, medium rectangle, half page and mobile interstitial. Easiest to buy at volume and easiest to ignore, so they work best when the offer is clear and the creative is legible at a glance. Supplied as static images or lightweight HTML5, always inside the page weight limit of the site carrying them.
Native and sponsored cards
An article-shaped card inside a feed, labelled as sponsored. These earn more attention than banners because they match the surrounding content, which is exactly why the labelling matters: the sponsored mark stays visible and the copy does not impersonate editorial. The placement we most often recommend for a first campaign.
Video and pre-roll
Short video slots before or inside player content, bought per view with the skip behaviour stated in the plan. Video needs real footage or a designed motion asset; a slideshow of stills is usually a worse buy than a strong banner at the same budget. We check the first two seconds, the audio-on and audio-off states, and the end card before anything runs.
Newsletter placements
A block inside a publisher's email edition, sold per send. One impression per reader rather than many, so they suit an announcement, an event or a high-value offer rather than a frequency campaign. The plan states the send dates and the audience size the publisher reports, not a projection of our own.
What we will not place
We do not buy placements requiring misleading creative, automatic audio, fake interface elements or unlabelled sponsored content. The advertising standards page sets this out in full.
Not sure which placement fits your budget?
Send the audience and the budget and we will say which placements we would buy, which we would skip, and what delivery to expect. The plan is free and there is no obligation to run it.